TreeWear is about creating a balance in our planet’s environment. For trees that are being cut down, TreeWear aims to create awareness, plant brand new trees & make innovative eco-friendly products to help you make the shift to a more conscious and natural lifestyle.
The core of company has instilled certain values that they stick by, no matter what. When you buy from TreeWear, you can rest assured that the product you buy has been responsibly made with the utmost care to ensure zero waste material is produced. You can also be sure that proceeds from your product will contribute to an afforestation/reforestation project within India.
The brand team wanted me to create a background illustration for it’s packaging for T-shirt and Pillows. The logo and dimensions were given. The basic idea was to create a dense forest prototype to signify the core idea of the brand – to plant more trees and balance the ecosystem by buying their zero – waste products.
The illustrations were drawn on paper, with taking an element from their existing logo and creating tree leaves out of it to maintain a synchronicity between the logo and the packaging.